The Happy Beef range was introduced in 2014 and is constantly developing. We care for our animals and their welfare and we love that our cattle are free to roam our farms to eat their natural diet, grass.
All Happy Beef is aged for a minimum of three weeks before cutting and packing into vacuumed seal trays.
Happy Beef goes from our farm to a licensed abattoir and then back to a Prime Safe butcher. It is a shorter cycle and we have total control of every step in the process. With less hands involved means better quality control and better value for your family.